Worked as part of a cross-functional collaborative team to completely rebrand Brooks Running sports bras. Successfully fought for and implemented a new, more inclusive visual direction to speak to the breadth of the product line and appeal to all who run. Designed large scale environmental retail graphics for North America and global environments, custom logos for impact levels, type treatments for all applications, and photography direction for the future of the product line.
Client: Brooks Running
Creative Director: Chris Tobey, Mark Romney
Senior Designer: Dianne Vallier
Designer: Tarah Kovach
Copywriter: Katherine Robinson