Work created at Brooks Running, as senior designer on the Brand Creative team.
Retail Window
Retail Floor Graphic
Retail Wall
Fleet Feet example
A Bra For Every Body
Graphic for retail
Bra Identifier Cards
For retail walls
Retail Wall
REI example
Category Header
for retail walls
Retail Floor Fixture
Graphics, bust form, and head-to-toe apparel
Retail Floor Graphics
Dick's Sporting Goods H-frame example
Size Chart
Fitting Room Graphics
Your World To Run
Type Treatment
A Bra for Every Body
Type Treatment
Color Palette
Impact Levels
Bra categories with custom graphic logos
Photo with Graphic Treatment
EMEA retail graphics
EMEA Bra Cards
EMEA bra tags
Bra Fit Expert
Logo design
Worked as part of a cross-functional collaborative team to completely rebrand Brooks Running sports bras. Successfully fought for and implemented a new, more inclusive visual direction to speak to the breadth of the product line and appeal to all who run. Designed large scale environmental retail graphics for North America and global environments, custom logos for impact levels, type treatments for all applications, and photography direction for the future of the product line.
Client: Brooks Running
Creative Director: Chris Tobey, Mark Romney
Senior Designer: Dianne Vallier
Designer: Tarah Kovach
Copywriter: Katherine Robinson
- Advertising Campaign
- Graphic Design