CASE STUDY: MOD FUNdle

MOD was introducing their new family-friendly meal deal: four MOD-sized pizzas, a mega salad, and four delicious No Name Cakes. Our challenge was to create an omnichannel campaign and a fun, innovative packaging experience that would resonate with our consumers, and reinforce MOD’s positioning as a family destination. The target audience was families (and other groups) looking for a convenient meal-time experience they could enjoy on the go.

I led the creative development of the MOD FUNdle — a bundle of family fun, and a campaign celebrating quality time together and the opportunity to connect with your crew over a delicious meal. We covered the custom-designed packaging in games, activities, and links to digital content. We created a loveable cast of pizza topping characters that appeared throughout the packaging and the campaign to add to the whimsical tone. Our social team created a corresponding 8-part weird and wacky journey through the world of the MODiverse, teaching our audience about the FUNdle and driving home the messages of fun, value, and convenience.

Client: MOD Pizza
Art Director (photography, video, & design)/Designer: Dianne Vallier
Copywriter: Cody Permenter
Illustrator: Jesse LeDoux

• Advertising Campaign
• Design Art Direction
• Graphic Design
• Packaging
• Photo Art Direction